Would the company work on protecting both the credit card holders from fraud, as well as making sure that once reported, that the card was shut down.... So as to limit the losses for the corporation. Since they will not be able to rip off the merchant or the credit card holder, due to the EVIL of the law.
In a free trade, free market system, where no such law would be allowed to impinge upon the freedom of the free market, what is the market incentive for the company to seek any of these inovations, since the company will be able to collect both the merchant fee, as well as the fees and interest from the poor schmuck.
So if Laws can stimulate innovation, they are thus clearly a bad idea, eh no?